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The changing of the University’s website marks yet another milestone in an attempt to update its look.
Citing a need to create an up-to-date website that is friendly to both current and potential students as well as alumni and faculty, Kim Gaynor, vice president of University communications, said the new website will be an effective tool for communication between them and the University.
Gaynor said the previous website, last updated in November 2005, contained over 3,000 pages and had many broken links.
In an effort to help resolve these issues, the University hired Adaptev, a professional team of software developers from Austin to assist with the creation of the new site.
“One of the chief aims of the University was to create a website that provided high-class communication and was, primarily, easy to navigate,” Gaynor said.
The new website also includes links to Twitter, Facebook and other social networks that allow users to connect with the University.
Vincent Meyers, president of Student Government Association, said that the new look will allow the University to communicate with students and donors alike with much greater efficiency.
Along with communication, the new website focuses on student recruitment, evident by the many changes to its overall design.
With dominant photos that showcase student life and centralized navigational tools for prospective students, the new website prioritizes links that allow them to navigate through the website without encountering any redundant web pages.
Clint Strickland, assistant director of recruitment, said he believes the new website will make the recruitment process much easier for the University and more accessible for potential students who want to apply to the University.
“Many aspects of the website have been geared toward recruitment, and potential students will find the new website very user-friendly,” he said.
Meyers said the website displays the forward thinking and positive attitudes of the University and is a great way to market the school academically and culturally.