Cloak: An App for Avoiding Friends



Social media apps are utilized for various reasons with the sole purpose of connecting people. Now there is a media app available that is intended to help people disconnect and hide from their friends.

Cloak is the app known for being the “incognito mode for life.” It uses check-in data from Instagram and Foursquare to track locations and to inform users where their friends are.

Intended to help users avoid their friends, the app only works if the people the users are avoiding use social media sites and are checked-in. It also works in the opposite way. If users are hoping to find friends, they can also utilize the app to locate their location.

Brian Moore and former Buzzfeed creative director, Chris Baker, created the app. Barker told the Washington Post that the anti-social media trend is on rise.

“Things like Twitter and Facebook are packed elevators where we’re all crammed in together,” he told the Washington Post. “You’ll be seeing more and more of these types of projects.”

Cloak is currently a free app and is available on Apple’s App Store. The creators said they have additional features that they plan to incorporate in the future. They hope to add additional media sites for tracking purposes such as Facebook and Google+.