Wednesday, 20 November, 2019

WhatsApp adds shopping catalog feature, helps establish virtual storefronts

WhatsApp Business app gets a new feature WhatsApp Business app gets a new feature
Russell Knight | 10 November, 2019, 16:10

"This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website", it added.

Retailers build their virtual storefront using the WhatsApp Business app, but you can browse them using the standard version of WhatsApp you already have installed for messaging family and friends.

WhatsApp Business users can add information to each item in the catalogue, including price, description, and product code.

This tool is available as of Thursday for businesses using WhatsApp Business in the US, UK, Brazil, Germany, India, Indonesia, and Mexico.

Adding improvements to WhatsApp for Business, the company has now announced product catalogues. Within most of the basic information right there, WhatsApp essentially eliminates the need to go over to the business' website to place an order.

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This comes as an upgrade as businesses so far could only share product photos and information with customers one at a time using the WhatsApp Business app. We can expect Facebook to roll out a similar feature as in Instagram to WhatsApp Business as well.

The new feature, Catalogs could be used as a mobile storefront for businesses to easily showcase and share their goods. Avoiding any confusion. Also, the catalogues are hosted on WhatsApp servers to save valuable storage space. In a nutshell, catalogs are for businesses to create and showcase their products and services.

You will be redirected to the Catalog page. Now, prospective customers can take a glance at the full catalog of the products offered by the businesses of their internet within WhatsApp itself. It is now rolling out in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom, and the US.

Together with WhatsApp and Instagram, Facebook's family of apps has around 1.5 billion users worldwide. There they will find options to add multiple images, product or service name, price, description, link, and product or service code.

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