Wendy’s will introduce breakfast across the United States next year
11 September, 2019, 04:24
Wendy's said it plans to take some of its signature items and adapt them for breakfast consumers, including a Frosty cappuccino called the "Frosty-ccino" and a Honey Butter Chicken Biscuit.
"Launching breakfast into our USA restaurants nationwide provides incredible growth opportunities", Wendy's President and Chief Executive Officer Todd Penegor said in a statement.
The company said Monday that its taking breakfast nationwide next year with a new menu inspired by its afternoon menu and, obviously, includes a Frosty made for breakfast.
Today, the major chain announced they would be adding breakfast items to their menu in a $20 million menu revamp.
"Breakfast Baconator" is an egg, several slices of bacon, a sausage patty, two slices of American cheese and a dollop of hollandaise sauce. It's a buttermilk biscuit sandwich with crispy (read: fried) white meat chicken breast and whipped honey butter. Only about 300 of its 5,810 stores in the United States now offers breakfast.
Breakfast may help drive growth, but it's a costly endeavor. "We believe we have the right team and structure in place, and we put Wendy's fan favorites on our breakfast menu to set us apart from the competition".
Are you excited about the new Wendy'sbreakfast menu items? The company now expects adjusted earnings per share to decline 3.5 percent to 6.5 percent this year, after targeting an increase of about 3.5 percent to 7 percent as recently as last month.
Wendy's has decided it can sit on the sidelines no more.
So far, Wendy's entrance into the breakfast wars is making some investors feel nauseous: The company's stock fell 9% on Tuesday - on pace for its worst day in almost six years. And McDonald's also reported strong sales earlier this year, which were boosted by the donut sticks.
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