Popeyes is seemingly learning this lesson the hard way, after launching an unusual campaign asking its customers to "BYOB" - Bring Your Own Bun - and make their own sandwich.
The chicken chain on Thursday tweeted a video in which impatient people attempt to DIY a version of the sandwich using the three-piece tenders and random buns, including what looks like one meant for a hot dog.
'Popeyes is working to get the Sandwich back in restaurants soon.
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Popeyes' jaunty tweet acknowledging the shortcomings of this tongue-in-cheek plan - "Try our new BYOB!"
Locations in Grand Rapids, Muskegon and Lansing are selling out of the new Popeyes Louisiana Kitchen chicken sandwich. It's basically The Sandwich!
Popeyes knows you're still sad about its chicken sandwich shortage. While it won't have any of the other fixings like mayo and pickles, it's still technically a chicken sandwich.
While the tweet was most likely just a joke, it caused a lot of stir online with people who thought it was both amusing and patronizing, because all everyone wants is for the damn sandwich to be back on the menu already.
It's been a long road for the fried chicken merchant, who unveiled their signature sandwich on Aug 12 in a bid to compete with their rival Chick-fil-A, igniting a memorable Twitter war. However, they haven't been able to keep up with the demand and it's essentially been sold out for weeks.
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