Saturday, 24 August, 2019

Partnership Between NFL and Jay-Z Reportedly in the Works

Jay-Z and his Roc Nation entertainment group are partnering with the. NFL Jay-Z and his Roc Nation entertainment group are partnering with the. NFL. More
Shannon Reynolds | 14 August, 2019, 02:58

A press conference is reportedly scheduled for Wednesday in NY.

The league not only will use Jay-Z's Roc Nation to consult on its entertainment presentations, including the Super Bowl halftime show, but will work with the rapper and entrepreneur's company to "strengthen community through music and the NFL's Inspire Change initiative".

Roc Nation's sports unit now represents Saquon Barkley, arguably the league's most exciting young player, taken with the No. 2 pick in the 2018 NFL Draft by the New York Giants. This practice infuriated a portion of the NFL's fan base - including President Donald Trump, who urged the league's owners not to employ players who protested during the anthem - and when Kaepernick became a free agent in 2017, he soon discovered no teams would sign him.

The NFL is poised to announce a sweeping business partnership with Jay-Z's Roc Nation, sources tell Front Office Sports. Other sports clients include National Football League stars Todd Gurley and Dez Bryant, NBA superstar Kyrie Irving, MLB pitcher CC Sabathia, and boxing champs Miguel Cotto and Andre Ward.

"Roc Nation is one of the most globally influential and impactful organizations in entertainment", said NFL Commissioner Roger Goodell.

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The role will make Jay a consultant for the show he so publicly rejected.

After refusing to perform during halftime of Super Bowl LII, JAY-Z and his Roc Nation imprint are collaborating with the NFL.

Jay-Z's wife, Beyonce Knowles, is no stranger to the Super Bowl halftime show. Do I hope he'll perform in the Super Bowl sometime in the next several years? Yes. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas - instead, we unify them". Black entertainers including JAY-Z and Rihanna have turned down the gig in the past in support of Kaepernick. Goodell told the times, "We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better".

UPDATE: The New York Times has confirmed the partnership between Roc Nation and the NFL.

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