Sunday, 18 August, 2019

Man City star Sterling offered £100M endorsement deal

Raheem Sterling Could Be the First Footballer to Play in Jordan Brand Boots Man City star Sterling offered £100M endorsement deal
Shannon Reynolds | 13 August, 2019, 13:52

While Neymar Jr. previously played in a Jordan Brand version of his Hypervenom boots, Sterling's proposed deal would be the first of its kind.

Reports claim the 24-year-old is contemplating signing with the signature brand of basketball legend Michael Jordan after he was offered a personal endorsement deal worth as much as A$178 million to replace his expiring contract with Nike.

A double Premier League champion with Manchester City a domestic treble victor last season and the reigning FWA Footballer of the Year, Sterling began the new Premier League campaign on Saturday with a hat-trick in a 5-0 rout of West Ham on Saturday.

And, according to the Telegraph, he is set to cash in even further on his success on the pitch over the last few seasons.

Air Jordan have a collaboration with Paris Saint-Germain and designed a number of special jerseys and trainers for the club last season.

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Apparently, Air Jordan view this as an opportunity to "open up a new front in the brand battle to dominate the football market".

Following that incident, Nike backed and spotlighted Sterling in an individual campaign similar to the one the brand executed for Colin Kaepernick and his crusade against police brutality and racial injustice in the United States.

He's one of his club's most important players and has scored 35 goals over the last two seasons, helping City win back-to-back titles.

Last year, Sterling spoke out and challenged the media's portrayal of young black soccer players after becoming the target of racial abuse during a game against Chelsea at Stamford Bridge.

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