Podcast Listening and Discovery Comes Straight to Google Search
10 August, 2019, 18:24
Google will start surfacing podcasting right on search results. From there, Google will return playable episodes of podcasts about BBQ. For instance, if you search for "Serial podcasts", you'll see episodes of Serial pop up right in the search interface. Google's software will also be able to understand what topics are discussed during episodes of podcasts, not just the broad subject of a podcast series, the company said.
The new features are now only available in the USA for searches in English. However, this functionality isn't present yet.
The Verge said that Google told them that Google will take certain signals into account when determining what shows to surface first, like how many people listen to a show or whether the show comes from a publisher that has "a lot of authority".
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Over the span of Google Search's decades-long lifetime, new and convenient features have been constantly implemented to help provide more immediate information and links for popular search types, and now the tech giant is giving that same treatment to podcasts.
Looking for a specific podcast has always been a straightforward process: Plug in the title or the host's name in an app store or search engine and you're golden. Luckily, the latest update makes searching for podcasts easier than ever.
Earlier, podcast discovery was limited to the apps where they were published including Google's own app. Listen in by hitting the button below!
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