Wednesday, 13 November, 2019

Get ready for "WhatsApp from Facebook" and "Instagram from Facebook"

Facebook rebrands Instagram WhatsApp. Source Getty Facebook rebrands Instagram WhatsApp. Source GettyMore
Patty Aguilar | 05 August, 2019, 05:01

Per reports in The Verge, the new names will appear in the respective apps' login screens and in the Google Play and Apple iOS stores.

The rebranding won't be subtle, as the two apps will be renamed "Instagram by Facebook" and "WhatsApp by Facebook".

"We want to be clearer about the products and services that are part of Facebook", a company spokesman told Reuters.

Facebook live videos weren't working for some users, while others couldn't log in at all.

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On one hand, its reasoning makes some sense. The two apps will be known as "Instagram from Facebook" and "WhatsApp from Facebook".

Because Facebook didn't go around and promote its ownership of Instagram and WhatsApp, it is quite possible that the vast majority of the smartphone wielding public doesn't even know that all three are owned by the same company. Founders of the photo-sharing app and the messaging service left Facebook in 2018.

The infamous scene from The Social Network where Sean Parker (in character) utters the words, "Drop the 'The.' Just 'Facebook.' It's cleaner", was a fictional gift to mankind (at least it felt that way at the time). It seems to be asserting its role in getting Instagram and WhatsApp where they are today.

Many were so outraged at the problems of Instagram, which is owned by Facebook, that they took to rival social media platform Twitter, to complain. The company's Workplace app also received the same treatment and so did Oculus which is now "Oculus from Facebook". Ignorance is bliss, as they say.

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