Thursday, 19 September, 2019

Amazon Prime Day sets new sales record in Canada

Look no further for the top tips on shopping Amazon Prime Day 2019 with ease Look no further for the top tips on shopping Amazon Prime Day 2019 with ease More
Russell Knight | 18 July, 2019, 15:41

To get an idea of Prime Day 2019's impact on Amazon's business, investors can look to the company's Q2 earnings release next week: In the quarterly update, Amazon will provide guidance for its third-quarter revenue. The company said it was the biggest event ever for items like the Echo Dot and Fire TV stick.

"Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses".

Here are a few data points from Amazon that will be examined by analysts to estimate revenue. Many of them are also using the word "prime" in their advertising campaigns, others are calling it Black Friday in July. The sign-ups for July 16 were said to be nearly as strong.

Amazon said top sellers in the United States included the LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health and Ancestry kits. The members-only event, which lures in buyers with exclusive products and steep discounts, has been setting records ever since it first debuted in 2015.

I'm not sure which is more impressive-that lunchboxes are apparently a hot ticket item, or that Prime Day took Black Friday and Cyber Monday behind the shed and beat them both up at the same time.

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Prime Day is available only to those with a Prime subscription, which costs $119 for an annual membership or $13 on a per-month basis. Day one of Prime Day was a 64% gain compared to a typical Monday. Prime members purchased more than 200,000 LifeStraw Personal Water Filters, which made it one of the U.S. Prime Day best sellers along with the Instant Pot DUO60 multi-cooker.

Email was the primary vehicle to convert sales.

The physical retail segment also experienced a healthy sales boost with buy-online, pick-up-in-store order values experiencing 11% growth in value Monday, according to Adobe.

"Whenever a retailer is expecting a flurry of online shoppers, it would bode well for them to understand what part of the online shopping experience frustrates customers the most if something were to not go according to plan".

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