Wednesday, 18 September, 2019

Chase Bank deletes #MondayMotivation tweet following backlash

You why is my balance so low. Bank account make coffee at home. Bank account eat the food that's already in the fridge. Bank account you don't need a cab it's only three blocks. You I guess we'll never know. Bank account seriously? #MondayMotivatio Chase's tweet about financial advice on Monday backfired
Russell Knight | 01 May, 2019, 06:28

Chase tagged the tweet with the hashtag #MondayMotivation, and the post drew quick backlash, including from the MA senator and 2020 presidential candidate.

Chase bank sent a tweet for "Motivation Monday" that depicted a fictional conversation between a customer and their bank account, with the account holder asking why the balance was so low.

Customers continued to slam the company on Twitter after the response from Chase.

The backlash came thick and fast with Senator Elizabeth Warren, a long-time critic of big banks, pointing out that JPMorgan Chase received over $25 billion in taxpayer money as part of the government bailout in 2008.

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Chase quickly deleted the tweet and followed up with a mea culpa of sorts. "Our #MondayMotivation is to get better at #MondayMotivation tweets", the company wrote. The bank, a subsidiary of JPMorgan Chase, proposed people could think about cutting back on going out to eat, buying coffee from a shop and taking cabs instead of walking. 'Thanks for the feedback Twitter world'.

Rep. Katie Porter, D-Calif., detailed the finances of a single mother who works full time as a Chase bank teller in Irvine, Calif., and she asked Dimon how she should manage her $567/month shortfall.

Porter concluded her CNN appearance Tuesday by questioning Dimon's commitment to ensuring "prosperity for every American family" by lowering health-care costs and increasing wages.

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