Saturday, 25 May, 2019

YouTube Music launches in South Africa

Youtube Music,Youtube Music Premium,Youtube Music India YouTube Music is now available in India
Lora Ball | 13 March, 2019, 23:23

YouTube has announced the launch of YouTube Music, a new music streaming service, in South Africa. The service can be used in the form of a web player online or an app, available for download on both, Android and iOS.

Unlike other premium music streaming services, you can not specify the bitrate at which you want to consume your music in but YouTube does vary the quality of the audio by letting you choose the resolution in which the video was uploaded.

YouTube Music, meanwhile, will be available in both - ad-supported free version, as well as a paid membership that allows users to play songs and videos in the background, while toggling between apps, writing text message or locking phone during a run. This has been consistent since last few number of months, what we are seeing is Indian music dominating globally.

"With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience", said Lyor Cohen, Global Head of Music, YouTube.

Access to official songs, albums, singles, live performances, covers etc in addition to music videos. The home screen welcomes you with "recommended music videos", "live performances" and other categories.

Google's YouTube Music will offer local music playlist including Bollywood Hotlist, Upbeat Hindi Retro, Cosmic Indie Pop, Kollywood Hotlist, Tollywood Hotlist and yes, it will give access to worldwide artist such as "Featuring Drake" playlist and several others.

Users can search for descriptions, lyrics and even emojis to find the tracks they want to listen to.

A closer look at the interface of You Tube Music
A closer look at the interface of You Tube Music

Dedicated hotlist section that shows the current trending hot songs, so you don't miss out on them. So, if you a user of Google Play Music "you'll be able to access all of your purchased music, uploads and playlists in Google Play Music just like always".

YouTube Music Premium will also also offers offline downloads, at a price of Rs 99 a month.

As a bonus, YouTube is also finally launching its original video content platform YouTube Premium in India.

YouTube Premium goes beyond just music and applies to all YouTube videos on all devices.

According to the youtube.com/premium website, the ad-free YouTube experience, which includes YouTube Music, costs R72/month and provides access to YouTube Originals content.

This launch comes almost a fortnight after Swedish music streaming major Spotify made its India debut amid a legal tussle with music company Warner Music. Besides Spotify, YouTube Music will have to fight out existing rivals like Reliance's JioSaavn, Gaana, which is owned by Times Internet, a part of the Times Group which publishes this paper, Xiaomi-backed Hungama, Amazon Prime Music and Apple Music.

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