Sunday, 19 May, 2019

Texas son’s ‘sad’ tweet boosts business for dad’s new doughnut shop

When Son Posts Photo of Sad Dad in His Empty New Donut Shop, the Tweet Attracts Hundreds of Customers Son posts on Twitter to say nobody was coming to his dad's doughnut shop, internet reacts accordingly
Russell Knight | 13 March, 2019, 08:12

When Billy By saw his dad's new doughnut shop was struggling to bring in punters, he turned to social media to try to encourage some friends to stop by. The building even had a bright "Grand Opening" sign out front, to let people know they were open for business.

The tweet subsequently went viral, with over 320,000 retweets and 730,000 likes as of Tuesday morning, and celebrities including Casey Neistat and actor James Woods amplifying the tweet. The tweet quickly spread across Twitter after being retweeted hundreds of thousands of times.

"My dad is sad cause no one is coming to his new donut shop", By wrote, accompanied by photos of overflowing shelves, stocked to the brim with donutty goodness.

CITY, Texas- All it took was a tweet.

When Son Posts Photo of Sad Dad in His Empty New Donut Shop, the Tweet Attracts Hundreds of Customers

"Just wanted to update y'all!" We completely sold out of donuts and kolaches!

In his follow-up tweet, he revealed that the store was completely sold out of doughnuts and kolaches. The tweet included several pictures, including one of his father standing alone in Billy's Donuts and another of the empty parking lot outside. "You are all fantastic", By tweeted, along with a photo of his no-longer-sad father.

Billy also said that Twitter bought out the entire shop for customers on Monday.

As a gift, the Twitter team gave them a brand-printed yellow shirt, of the same color as the shop's interiors. I can't thank everyone enough for coming out and supporting local businesses.

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