Saturday, 17 August, 2019

Ad-free YouTube Premium launched in South Africa

YouTube Music & YouTube Premium Subscription Services Launched in India Ad-free YouTube Premium launched in South Africa
Lora Ball | 13 March, 2019, 07:24

YouTube Music is a different app altogether and unlike the YouTube app plays even when the app has been minimised.

The YouTube Music Premium will also be available to Google Play Music subscribers as part of their subscription each month. The service will offer an ad-free experience with background play and offline downloads for millions of videos on YouTube, as well as access to all YouTube Originals, including "Cobra Kai", "BTS: Burn The Stage". There will also be a paid version of the app, YouTube Music Premium for Rs 99 per month, that will allow users to play songs and videos in the background, while they toggle between apps, write a text message or lock their phone during a run.

Google today has announced that they have rolled out YouTube Premium and YouTube Music in South Africa. "The days of jumping back and forth between multiple music apps and YouTube are over".

YouTube Music is a music streaming service where you could either just listen to the songs or watch the videos as you now do in the main YouTube app.

Just over a week after the launch of the Spotify in India, there is a new streaming service in town.

Unlike other premium music streaming services, you can not specify the bitrate at which you want to consume your music in but YouTube does vary the quality of the audio by letting you choose the resolution in which the video was uploaded. In India, YouTube Music will take on the likes of other music streaming apps like Gaana, JioSaava, Amazon Music, Apple Music, and others. It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart. "With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube", said Lyor Cohen, Global Head of Music, YouTube.

Ad-free YouTube Premium launched in South Africa

If you've turned on location, YouTube Music says it will show playlists "inspired by where you are". The home screen welcomes you with "recommended music videos", "live performances" and other categories.

The YouTube Music app is available on both, Android and iOS, and can be downloaded off their respective App Stores.

Various playlists across various genres, moods, activity, and language, to allow you to discover new songs.

Apart from Originals, YouTube Music subscribers get access to official songs, singles, live performances, and remixes. That'll see it compete with the likes of global heavyweights Spotify (which went live there last month) and Apple Music, as well as local incumbents like JioSaavn, Gaana, and Wynk.

YouTube has also officially launched its premium YouTube service, which it calls, YouTube Premium.

Started in November 2015, YouTube Music had been available in around 29 countries.

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