Wednesday, 21 August, 2019

The 'World Record Egg' Has Cracked And Has An Important Message

Instagram Viral Egg Instagram Egg Partners with Hulu for Post-Super Bowl Event
Lora Ball | 04 February, 2019, 20:13

29-year-old Chris Godfrey, an advertising executive from London, has been credited with creating the viral sensation, helped by friends Alissa Khan-Whelan, 26, and C.J. Brown, 29. The egg has over 52 million likes, surpassing the 18 million likes on Kylie Jenner's photo of her daughter, Stormi Webster, in which she revealed the child's name.

It all started with the photo of a chicken's egg, posted to Instagram account world_record_egg on January 4, 2019. "The pressure of social media is getting to me".

At the time of writing, the original world_record_egg post (there are now five posts to the account) has over 52 million likes.

The egg ended up CRUSHING Kylie's old record of 18 million likes, now sitting at a whopping 52 million likes.

Mashable's reporting identified Godfrey as the egg's creator several weeks ago, but we held the story because Godfrey told Mashable he did not wish to go public.

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It looks like the egg marks another addition of the internet realm bleeding over into the "real world", leaving users to ask - what's next?

Fortunately, the indomitable little egg soon pulls itself back together and offers the positive note of "we got this" while sporting a cheerful grin.

It's followed by the words "If you're struggling, talk to someone". Not to mention, Hulu most likely had a few extra dollars in the bank to splurge on a reported $10 million 30-second Super Bowl spot.

"Egg-cellent" marketing? Maybe. Fans will have to wait until tomorrow to see what Instagram's most-liked egg and Hulu have in store for Super Bowl Sunday.

'It's what you do with that attention that counts'.

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