Wednesday, 21 August, 2019

'Game of Thrones' Invades Bud Light Super Bowl LIII Commercial

Credit Illustration by Tam Nguyen  Ad Age Credit Illustration by Tam Nguyen Ad Age
Lora Ball | 04 February, 2019, 19:43

Yes, during tonight's Big Game, during a fairly straightforward clip of a bunch of jousting and cutesy Bud Light puns - hey it's the Bud Knight! In fact, it appears that he's more fearsome than ever!

It all started when HBO and its agency Droga5 started thinking about ways to promote the show's eighth and final season.

MillerCoors tweeted an image comparing Bud Light with Miller Lite on calories and carbohydrates, followed minutes later by a tweet from Adam Collins, vice president of communications and community affairs.

Game of Thrones Season 8 premiers April 14 starring Emilia Clarke, Kit Harington, Sofie Turner, Maisie Williams, Peter Dinklage, Lena Headey, and Nikolaj Coster-Waldau.

Justice Department to probe Brooklyn jail that lost power during deep freeze
But several elected officials pushed back, saying temperatures have fallen to as low as 49 degrees in some cells. The bureau said air temperatures in the units "were within acceptable ranges" on Saturday.

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Post the show, Adam Levine took to Instagram and wrote an emotional post about the opportunity of getting to perform at the SBHTS. General view of the Super Bowl LIII Halftime Show at Mercedes-Benz Stadium on February 3, 2019 in Atlanta.

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DirecTV Now also carries Animal Planet, and like PSVue it also carries it on its least-expensive package, which runs $40 a month. If you were to measure the history of the Puppy Bowl in dog years, this Sunday would mark the beloved event's 105th broadcast.

The only drama from last night's Super Bowl came in the form of an ad for Bud Light, which took aim at Miller Lite and Coors Lite for containing corn syrup.

With so many questions and potential moments of excitement to come, there's one thing that every Game of Thrones fan wants to see - Cleganebowl, The Hound vs The Mountain, Sandor vs Gregor, brother vs brother.

HBO's executive vice president of program marketing Zach Enterlin says asking another brand to prove their fandom during the Super Bowl felt like the flawless example of what the #ForTheThrone campaign represents. This was easily one of the oddest commercials during the final National Football League game of the season. "Bud Light felt like a natural fit, and they jumped at the opportunity".

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