Thursday, 18 April, 2019

Fitbit launches Inspire and Inspire HR Trackers Meant for Business Users

Fitbit Inspire Inspire HR Fitness Trackers Quietly Launched Meant for Business Users Fitbit's upcoming fitness tracker leaks in colorful images
Anna Jefferson | 12 February, 2019, 13:46

The more expensive Inspire HR will come with all the features found on the standard variant with additions like 24/7 heart rate tracking, real-time heart rate zones, monitoring sleep stages between light, deep, & REM and offer up to 15 goal-based exercise modes.

Called the Inspire and the Inspire HR, and roughly equivalent to the Fitbit Charge 3, the tracker is created to be used as part of employee or insurance wellness schemes, allowing end users to earn rewards for healthy activity and exercise.

Fitbit (NYSE:FIT) quietly launches the Inspire fitness tracker, which is only available to those who have an employer or health insurance provider signed up with Fitbit.

What's more interesting is that while Fitbit claims that these are its cheapest fitness trackers but it hasn't revealed the prices of the devices.

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In September 2018, Fitbit Care had been launched for employers and health care plan providers.

The Fitbit Inspire HR comes with heartbeat tracking among other added features. In a statement, Fitbit said the Inspire fitness band's battery can last up to five days on a full charge and that the wearable can also be used while swimming.

The device is sold under Fitbit's "health solutions" program that offers a platform employers can use to track and incentivise workers' health. It is available in black, white/black, and lilac shade choices.

With competition everywhere, James Park, Fitbit CEO, told CNBC that the company's revenue has been relying more and more on business customers and large-scale deals. Following the company's return to profitability a year ago, the goal of expanding their corporate deals is likely a smart one, with consumers becoming more interested in full-fledged smartwatches with health features, and less with simpler fitness trackers.

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