Thursday, 24 January, 2019

AT&T defends misleading "5G" network icons on 4G phones

A 9G sticker on a smartphone T-Mobile
Emmett Howard | 11 January, 2019, 06:30

AT&T calls it "building a narrative".

Donovan said the 5G E icon will be used in 400 markets across the USA where AT&T has deployed advanced LTE technologies.

AT&T has said 5G E provides average speeds of about 40Mbps and peak theoretical speeds of 400Mbps.

"I think the result of last month, beating the industry out [with the 5G hotspot], and this 5G E launch a couple of days ago, our competitors are frustrated", Donovan said.

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That's where complaints of misleading marketing come from, calling something 5G when it isn't and confusing users about what it really means. T-Mobile, for example, trolled AT&T with a video clip on Twitter that shows someone placing a "9G" sticker on their smartphone.

Verizon also took at shot at AT&T and called for the wireless industry at large to not misuse the 5G label. The new additions included 1 million phone customers, more than the 650,000 Verizon added in the quarter. Verizon is making this commitment today: We won't take an old phone and just change the software to turn the 4 in the status bar into a 5. Those additions, which pushed the total customer count to nearly 80 million, helped T-Mobile produce its best quarterly results ever, the company announced Wednesday afternoon. Verizon is anxious that some will "over-hype and under-deliver" as temptation slides in for the awesomeness that is the future of 5G.

The advent of 5G networks will surely feature overpriced phones with designs that must make significant compromises to accommodate 5G antennas, but at least T-Mobile and Verizon phones probably won't feature fake 5G logos - not after they went through the trouble of calling out AT&T for that very thing, right? In light of this, real 5G can't arrive fast enough.

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