Friday, 18 October, 2019

WhatsApp Plans For Putting Ads In 'Status' Ahead Of Monetisation Efforts

WhatsApp VP confirms ads are coming to the ‘Status’ section Brace yourselves: Ads in WhatsApp are coming
Emmett Howard | 03 November, 2018, 17:42

WhatsApp, the Facebook-owned company, will start displaying ads alongside its "Status" section, confirmed WhatsApp's Vice President Chris Daniels on Wednesday. In August, we launched the WhatsApp Business API, which enables large companies like MakeMyTrip to send information like tickets to users on WhatsApp.

The place where ads will show up, the aforementioned WhatsApp Status, launched early past year as a Snapchat knockoff.

Once WhatsApp Status starts showing ads, users can head to Settings and mute specific brands that are featuring ads in Status. This section is inspired by Instagram Stories allowing users to share text, photos, videos, and GIFs.

Brian Acton, one of the co-founder recently stated that Zuckerberg was interested in making money from WhatsApp, which has 1.25 Billion subscribers and 250 Million in India, itself. "Businesses pay to send those messages", said Daniels via India Times.

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WhatsApp stopped charging a subscription fee in 2016 after it was acquired by Facebook. Ever since Facebook scooped up WhatsApp for a cool $19 billion, it was only a matter of time until ads made their way to the messaging service. In an interview with Forbes in September, Acton explained how he was against putting ads into the messaging service he created, something that he says did not sit well with Facebook's higher-ups, including Mark Zuckerberg. Updates of the status can be seen by the contacts for up to 24 hours, then they disappear.

WhatsApp users will likely notice something different with the app in the near future.

Private Reply feature is also similar to the already existing feature in WhatsApp that allows the users to reply individually to members in a group but takes you to a persona rather than keeping you in group chat. They even stated, "you can still count on absolutely no ads interrupting your communication". "Targeted advertising is what makes me unhappy", Acton said.

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