Watch The Iceland Christmas Ad Which Will Never Be Shown After Authorities Banned It
10 November, 2018, 08:09
A United Kingdom supermarket's Christmas TV advert which targets deforestation and the use of palm oil in products has been banned for being too political.
Iceland's emotional Christmas advertisement featuring a cartoon orang-utan has been banned from television for being "too political" - a vetting body says it can not clear the Greenpeace-made film which highlights the plight of the orang-utan because it breaches guidelines.
It highlights rainforest destruction caused by palm oil production and is dedicated to the 25 orangutans "we lose every day".
Greenpeace made the film, with a voice over by Emma Thompson, and gave permission to Iceland to use it as its Christmas ad.
The discount supermarket chain had hoped the campaign would shed further light on this growing issue while rivalling John Lewis as one of the most talked about ads of the festive season. Habitat loss in countries such as Malaysia - a major global producer of palm oil - has contributed to the orangutan now being classified as critically endangered.
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"The creative submitted to us is linked to another organisation who have not yet been able to demonstrate compliance in this area".
In the advert, a digger is seen crashing through the orang-utan's forests and burning it for palm oil, which is used in products such as shampoos and food.
Iceland, which has previously announced its intention to remove palm oil from its products, said the film fitted its agenda, leading to it deciding to recycle the film as its 2018 "Christmas" advert. But we want to share Rang-tan's story with...
ICELAND'S CHRISTMAS TV advertising campaign highlighting the damaging effect of the palm oil industry on the environment has been banned from broadcast.
But Iceland's Christmas ad is getting more attention than any of them - specifically because it hasn't even been allowed on TV. "The culmination of our palm oil project is offering our customers the choice of an orangutan friendly Christmas, and we wanted to reflect this in our advertising".
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