Sunday, 25 August, 2019

Facebook Launches Lasso, a New App To Compete with TikTok

Facebook launches TikTok-clone app called Lasso so teens will think it’s cool Facebook just dropped a teen-focused 'viral clips' app called Lasso
Emmett Howard | 12 November, 2018, 13:19

The app is available on both Android and iOS platforms.There has been no word about the global release of the app from Facebook as yet.

Facebook had reported that Lasso, had been the new standalone app for mass entertainment, short form-ranging from comedy to the beauty fitness and lots more. Videos will autoplay on the platform as you scroll through the content. The company spokesperson also added they are excited to see the high potential and also the company will be gathering feedback and people as well as the creators.

Users can share videos from Lasso to their Facebook Stories as well as Instagram Stories coming soon. You can also share videos directly to your Facebook story. TikTok offers short videos with music, stickers, filters, and other special effects.

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Lasso's launch is seen as an attempt by Facebook to woo teens in the U.S. where the app is losing its grip. The social networking giant wasn't losing teens entirely: its very own Instagram recently surpassed Snapchat as the most-used app among American teens based on a survey by Piper Jaffray. Lasso, however, has a "massive music library" as well. The authorization is required to access the profile page and the videos and pictures. Currently, the app is available only for users in the U.S.

Users can sign in into the app using their Instagram account or create an account using their Facebook. According to TechCrunch, the app is Facebook's attempt at winning over its dwindling demographic of teens. According to the recent reports it had been recorded that only half of the teens agreed to the fact of being a user of the social media platform - Facebook, as compared to 2004, where nearly 71 percent of them were being a part of it.

Download it here from Google Play Store and here from Apple App Store. Of course, Facebook will gather too much data about you from this app as well.

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