Apple Will No Longer Report Hardware Sales Figures
Apple Will No Longer Report Hardware Sales Figures
Apple shares sink as Xmas sales forecast disappoints investors
04 November, 2018, 19:46
Raymond James analysts said in a statement: "While the company believes units are a less relevant metric, we strongly disagree - particularly since we believe iPhone units will begin to decline y/y as a result of higher average selling prices".
In an unprecedented move, Apple has chose to stop revealing the sales figure of iPhone from the first quarter of fiscal 2019.
Chief Financial Officer Luca Maestri said the company will stop reporting unit sales for iPhones, iPads, and Macs beginning in fiscal 2019.
Apple today posted its earnings report for the September quarter and, as we've come to expect, the company delivered huge numbers all around.
- Starting in 2013, Apple stopped breaking out Mac revenue into both laptops and desktops. Apple hasn't launched any notable new offerings lately in this category, which includes iCloud and Apple Music subscriptions, app downloads, and iTunes video purchases. "The Street will find this a tough pill to swallow this morning as the transparency of the Cupertino story takes a major dent given that tracking iPhone units has become habitual to any investor that has closely followed the Apple story for the last decade+ and is critical to the thesis".
Apple's introduction of a $1,899 iPad Pro (and which, let's be honest here, Apple won't be selling many of) is a way of normalizing a high-end shift towards the $2,000 barrier.
Apple's revenue from services increased 17% YoY to US$9.98 billion.
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Global smartphone shipments reached 387 million units in Q3 Elsewhere HMD Global who revived the famed Nokia brand, shipped 4.8 million smartphones which equated to 77 per cent YoY growth. Huawei and Xiaomi were the big winners in Q3 2018, according to smartphone shipment figures from Counterpoint Research .
"For the new Pilot program, Apple will only be offering repairs for vintage devices based on part availability", 9to5Macnotes. The iPhone maker boasted $62.9 billion in revenue, slightly more than the $60-62 billion it previously estimated, as well as $14.1 billion in profit, up from $11.5 billion in the previous quarter.
"The tech giant announcing that it will no longer be announcing product unit sales only made investors all the more nervous, if sales were expected to be good surely you would want to show the figures?" noted Fiona Cincotta, an analyst at CityIndex, in a research note.
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"Q4 revenue was up 29 per cent over previous year, an increase of over $8 billion to a new September quarter record fuelled by continued momentum for iPhone 8, 8 Plus and X, and the very successful launch of iPhone XS and iPhone XS Max", Cook added.
Maestri also described how the company was supporting enterprise IT through Apple Business Manager, which he said provides a new way for IT teams to deploy Apple devices at scale.
To be clear, Apple is under no obligation to say how many iPhones it sells every quarter. Excluding a one-time favorable adjustment of $640 million recognized in the fourth quarter of fiscal 2017, Services revenue grew from $7.9 billion in the fourth quarter of fiscal 2017 to $10 billion in the fourth quarter of fiscal 2018, an increase of 27 percent. Apple decided to make a couple of big changes to the information it discloses every quarter.
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