Sunday, 16 December, 2018

Apple TV Owners Might Get Apple's Incoming Original Content For Free

Apple Planning to Give Away Free Content As Part of New Digital Media Strategy Apple TV Service Will Offer Free Original Content to Customers: Report
Lora Ball | 12 October, 2018, 17:11

Until recently, it had been lumped in the same speculative basket as Apple HDTVs and Apple self-driving cars.

Apple has revealed that 53 percent of iOS devices introduced since 2014 have already updated to the latest version of Apple's mobile operating system.

Meanwhile, Apple is also allegedly on the hunt for family-friendly TV ideas to add to the $1bn of shows it's said to be developing this year, so if you have a PG programme idea, now's the time to get pitchin'.

Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter.

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Pogba has faced criticism for failing to repeat his impressive performances at the World Cup for United, who have slumped early in the season.

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Bennett's 9-yard sack was wiped out by a personal foul call, and the half-the-distance penalty placed the ball on the Eagles' 11. Wentz picked up 15 rushing yards, while also completing 68 percent of his passes for 311 yards and two touchdowns.

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Most notably, the report suggests that the Apple-produced and owned content would be free to owners of Apple devices, while only other subscription channels - like HBO or Starz - would cost money to access through the TV app. Now it appears the tech giant plans to give that content to Apple device owners for free. You won't have to open that service's individual app separately.

Last month, the Wall Street Journal reported that he had personally shelved Vital Signs, a show based on the life of rapper and Beats Electronics co-founder Dr Dre, because a preview episode had drug use and sex scenes.

Apple is apparently betting big on the service, sinking $1 billion into original content this year alone (24 original shows are said to be in production and development.) The aim is to land one or more "tent pole" franchises to entice people to subscribe. For all we know, it could just be a mild change from what they do with the current TV app on Apple TV, so very little may actually change.

On the other hand, it could dilute quality content further across multiple competing platforms - Netflix, Foxtel, Stan, Amazon Prime Video and soon Disney and Apple.

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