A new Nike ad featuring former NFL quarterback Colin Kaepernick
12 September, 2018, 10:27
The college's president - Jerry Davis - spoke out against Nike and the company's decision to include Kaepernick in its advertising.
When a school or store decides to discontinue a certain product, it then has to figure out what to do with all the old stuff.
Caner said the university, located in Cleveland, Ga., would reconsider a relationship with Nike if the company apologizes to the military and law enforcement.
Caner knows that the decision by Truett McConnell University, a university with an enrollment of about 2,600 students, probably won't matter at all to Nike.
Any current Nike gear will still be sold, but all proceeds will be donated to the Wounded Warriors and the Fraternal Order of Police.
Springfield News-Leader reported the school's volleyball team wore plain, gray T-shirts instead of their usual Nike-branded uniforms. Caner's wife, he said, "was raised under the oppression of socialistic communism" and became a citizen five years ago, "joyfully pledging allegiance to these United States and her flag". "If Nike really does believe that law enforcement in this country is unfair and biased, I think we will look around", Falwell said.
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The campaign was launched over the Labour Day weekend in the US.
A video ad featuring the quarterback ran during the National Football League season opener last Thursday evening.
September 7, Truett McConnell University in Cleveland, Georgia announced that they would be cutting ties with Nike in the wake of their ad featuring the former San Francisco 49er-turned-political-activist.
Experts say that by continuing to insert himself into the ongoing debate regarding NFL players kneeling during the national anthem, Trump may have inadvertently helped out Nike by criticizing the brand on Twitter.
Despite the backlash, online sales for the company jumped 31 percent last week, according to a new report from Edison Trends, a digital commerce research firm. "It's not something that Truett McConnell University can stand for".
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Nike stock took an initial dip of 0.12% after the advert was revealed, but has since held up and had increased 1% by Friday. Two-time Academy Award victor James Woods publicly dropped stock in the company and encouraged others to do the same.
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