Wednesday, 26 September, 2018

Burberry to stop burning unsold items after green criticism

Burberry Image Burberry torched fashion and beauty products worth £28m in its last financial year
Russell Knight | 08 September, 2018, 22:43

Burberry, until now branded "furberry" by Respect for Animals, joins other top fashion labels Gucci, Michael Kors, Jimmy Choo and Versace which have all recently announced they will no longer use fur as well as long-time anti-fur designer Stella McCartney. The company also plans to stop using fur, in a bid to boost its sustainability credentials. Many other companies in the retail and consumer industry, such as Louis Vuitton and Nike, also deliberately destroyed their inventory to prevent the devaluing of high-end price tags they can get in stores.

Making its announcement, the company said it already reuses, repairs, donates or recycles "unsaleable products". Gobbetti added that the belief is core to Burberry and key to the company's long-term success, as the company is committed to applying creatively in the same way to all parts of the company as it does with its products.

One of his first moves was to appoint Tisci, who Gobbetti worked with at Givenchy, as Burberry's chief creative officer.

Models wear the the Spring/Summer 2018 collection for Burberry on the second day of The London Fashion Week, September 16, 2017.

On ending its part in the industry-wide practice of burning unsold goods, Burberry said: "This commitment builds on the goals that we set last year as part of our five-year responsibility agenda and is supported by our new strategy, which is helping tackle the causes of waste".

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Sadly, it's no secret that many fashion companies dispose of unsold goods in ways that are hardly sustainable, not to mention, wasteful, but now, another company is trying to fight that wave.

Burberry burnt £28.6m worth of products, including £10.4m in beauty items, over the past year, according to its annual report, provoking widespread criticism.

The intention is to "transform 120 tonnes of leather off-cuts into new products over the next five years".

Burberry also said on Thursday it would no longer use real fur such as mink and racoon, in another step towards improving its social and environmental credentials which was immediately welcomed by animal rights campaigners.

The British Fashion Council announced the news after conducting a survey with all on-schedule designers to see if they meant to use fur in their forthcoming shows and presentations.

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