Thursday, 15 November, 2018

Audi embarks on EV offensive as E-Tron premieres

Unveiled The first all-electric car from Audi – with a 248-mile range Finally! Say hello to the new Audi e-tron production model...
Russell Knight | 20 September, 2018, 18:43

After a lengthy teaser campaign, the Audi e-tron has finally been revealed as Ingolstadt's first fully electrically powered series production model. It is one of a volley of electric vehicles coming from Volkswagen AG brands, as well as other European premium brands including Daimler-owned Mercedes-Benz, BMW, Volvo Cars and Jaguar Land Rover.

"Wherever they live, Audi is proud to help provide a solution that lets e-tron owners invest in and support renewable energy", Scott Keogh, president of Audi of America, said in a statement.

The Audi e-tron and e-tron Sportback use components from Audi's modular longitudinal platform. Analysts on Tuesday expressed concern that the vehicle's driving range may not measure up to the Tesla Model X.

The Audi e-tron should beat several of its German rivals to hitting the road, with the company confirming that the all-electric SUV will be up for sale in select regions of Europe later this year, and then the United States in early-2019. That would equate to more than 248 miles of range on a full charge, based on European testing, Audi said.

A total of four technical platforms and product families are the prerequisite for offering electric vehicles in every segment from A to D. Close collaboration between Technical Development and other Group brands leverages the synergies required for a broad, global range that also offers optimal prospects of financial success. During far more than 90 percent of all decelerations, the Audi e-tron recovers energy exclusively via its electric motors. Unfortunately, they are forgetting about the Audi R8 E-Tron.

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Two electric motors power the e-tron. In US, Audi E-Tron will be available in three variants. Audi has teamed up with Amazon Home Services to sell home chargers for $1,000 to customers in addition to scheduling an electrician to install the charger.

In Europe, the E-Tron won't have traditional side mirrors. Its strategy includes a partnership with Electrify American to build out a charging network across popular retail sites.

The e-tron ticks all of the right boxes for a next-generation, all-electric luxury SUV. The e-tron is 5 inches (13 cm) shorter than the Tesla Model X, and it has conventional doors. The image is displayed on each side of the interior, and while they're more aerodynamic and can cut noise, they also pose other potential issues and are not yet allowed by US regulators.

In the E-Tron, the driver will be able to select how aggressively the auto uses this system, allowing for "one pedal" driving in which taking pressure off the accelerator pedal will slow the vehicle to a full stop using only the motors.

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