Wednesday, 26 September, 2018

Apple's Next iPhone Cycle Should Bolster Margins, ASPs

The new iPhone XS The concept video imagines what Apple's video promoting its new iPhones will look like
Emmett Howard | 14 September, 2018, 16:25

While the low-end model could be a great entry point for price-conscious users, the iPhone XS is sure to be the star of the show.

The smaller of the two phones is expected to sport a 5.8-inch OLED screen, making it the same size as last year's iPhone X. The larger phone is expected to have a mammoth 6.5-inch OLED, giving it just slightly more real estate than Samsung's Galaxy Note9.

The next-generation iPhone may be called "iPhone XS", according to a report from 9to5Mac.

We're building up to Apple's big event at Steve Jobs theatre, California, at which it is expected that the new iPhone XS will be launched. Extra features like bringing live sports and news to the TV app were also announced.Apple TV 4K is the first (and only) streaming device to support both Dolby Atmos and Dolby Vision.

A gold iPhone XS was also showcased in a concept video based on last week's leaks. AirPower has yet to be released, but current rumors indicate we will finally have a release date after Apple's event on September 12.

Different leaks have demonstrated the iPhone Xs Max will likewise support Apple Pencil, which could make it the primary iPhone with stylus support. The new iPhones will feature OLED displays and a new gold finish on the stainless steel sides. With less than a week to go before the official launch, alleged back cases of the 6.1-inch LCD model and the premium 6.5-inch OLED iPhone variant have been spotted at a Walmart store in the US. Lastly, we can expect a dual-SIM variant of the iPhone XS.

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The Apple iPhone XS, XS Max and iPhone XR all launch on iOS 12. It is expected to have the same notched screen on iPhone X. The images also show a bit of the bottom edge of the phone with a Lightning jack and speaker grilles.

The phones are naturally going to be upgrades of their predecessor models, however the scope of these upgrades are now unknown but there do exist countless rumors about these alleged specs.

Meanwhile, analyst Ming-Chi Kuo, who is often correct about Apple's plans, has predicted that the LCD model will clock in between $600 to $700.

Alongside the iPhone X, Apple announced a wireless charging pad that can charge an iPhone, Apple Watch, and AirPods at the same time - something that's not now possible with wireless chargers based on the Qi standard.

The trillion dollar company, according to reports will also be discontinuing the "plus" name to their larger phones, preferring to name the phones based on its dimensions as they do with the iPad.

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