Tuesday, 14 August, 2018

The Academy introduces new Oscar category and statue: Outstanding Popular Film

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Lora Ball | 09 August, 2018, 22:27

It's unclear what exactly the "new category for outstanding achievement in popular film" will seek to honour. That has changed to February 9. - We're planning a more globally accessible, three-hour telecast.

President John Bailey and CEO Dawn Hudson announced that three key alterations have been made for future ceremonies.

However, if such massive changes are in order, it's possible that the Academy is in a hurry to see if these modifications will have the intended effect of renewing interest in the prestigious awards show.

The Board of Governors, staff, Academy members, and various working groups spent the last several months discussing improvements to the show. Some will be presented during commercial breaks at the Dolby Theatre, with the key moments being edited into the broadcast later.

The most important change to come is that the Academy will introduce a new award category meant to honor "outstanding achievement in popular film".

The Academy's new Oscars popular film category isn't so popular.

The board also announced it would bring forward the date of the 2020 Oscars ceremony to February 9 - about three weeks earlier than usual. The eligibility dates for Oscar releases and the voting period, meanwhile, will remain the same. Don't miss the 91st Oscars on ABC on Sunday, February 24, 2019.

This is especially interesting as the Marvel Cinematic Universe has never won an Oscar - embarrassingly, despite Suicide Squad grabbing a Best Makeup and Hairstyling gong previous year - but that could very well change with this new award category. While the Board of Governors probably hoped the fresh category would excite viewers and perhaps get those ratings up - spoiler alert - Hollywood pretty much hates it.

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One person wrote, "I stopped watching the Oscars in the last two years because I'm sick of celebrities wagging their fingers at me, and lecturing me on how I should think and how I should live my life".

The new film category quickly drew negative attention, with "popular film" becoming a trending topic on Twitter by this afternoon.

- The Kenny (@TheKennyMiles) August 8, 2018nomination for stunts please!

What they're proposing now is different - they'll keep handing out awards without a break, even during commercials.

- Beau Hawkins (@BeauHawkinsNYC)Some people wait all year for this.

- Alice (@alicekatemurray)SERIOUSLY? This is SO disrespectful to the winners!

Almost a decade after expanding its Best Picture category to include up to 10 nominees in an effort to feature a wider variety of films, the Academy of Motion Picture Arts and Sciences is making another big change that could mean more spotlight time for genre films and blockbusters.

Critics of this latest move point out, rightly, that there's already an award for being a popular film - box office grosses. "We have the MTV Movie Awards for that kind of junk", he said.

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