Tuesday, 14 August, 2018

Popular Film Oscar category: A pointless and pandering misfire

Oscars to create new award for popular movies, cut TV ceremony to three hours Academy Announces Major Changes to Oscars 2020
Lora Ball | 13 August, 2018, 02:31

The 2018 Oscars had the fewest viewers of any Academy Awards ceremony in history.

- A new category is being designed around achievement in popular film.

For 2019, organizers are hoping to produce a "more accessible" three-hour show - by presenting some of the awards during commercial breaks, Academy president John Bailey and chief executive officer Dawn Hudson told members. The Oscars ceremony running time is also being shortened, to three hours, and the date of the event moved forward to earlier in February.

The Academy did not offer specifics about how the category will be defined.

"How can the Academy define what's "popular"?"

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"Instead, it should be working to take off its blinders and make more room in the big tent for every movie that comes out".

Some commentators are suggesting that the blockbuster success of Black Panther may have inspired the new category, the first addition to the gongs line-up since Best Animated Feature was introduced in 2002. It was so popular and well-liked that the film, even before this announcement, had gained major Oscar buzz, with many feeling it would be the equivalent to this year's Logan or even Get Out, both popular films that were nominated for (and in the latter's case, won) Oscars for their troubles.

In 2009, it expanded the number of best picture nominees from five to 10 in a bid to open up the competition.

Critics say it creates a "separate but equal" category for overlooked but popular minority-led films like "Black Panther" and "Wonder Woman" by offering them consolation prizes to bring in more viewers and improve ratings. Especially in the year of Black Panther. "My favorite joke that I've seen on Twitter concerning this issue was by somebody who quipped that had this category only been implemented sooner, Adam Sandler would have had 15 Oscars by now". This year's telecast, hosted by Jimmy Kemmel, which was nearly four-hour long, dropped to an all-time low of 19 percent from the previous year to just 26.5 million viewers, according to the Hollywood Reporter.

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