Bud Light will give Browns fans free beer- the minute the team wins a game
14 August, 2018, 21:50
The team went winless over the entire 2017 season, and only managed to win one lone game in 2016.
But first the Browns have to win.
Until then, they will be taunted by a locked fridge of beer at local bars and around the Browns' stadium.
"Our top priorities are to build a consistently winning team and to create unique experiences for Browns fans, and the Bud Light Cleveland Browns Victory Fridges will give our fans a special opportunity to celebrate our first win of the 2018 season", said Executive Vice President/Chief Operating Officer Dave Jenkins.
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The Cleveland Browns promoted the Bud Light marketing stunt in a tweet Tuesday, writing, "You've stood by us through it all".
The Twitter image shows a chain and lock around the door, but Cleveland.com reports the refrigerators will be equipped with wireless smart locks that will open when given a signal should the Browns win a game. The company is being a bit coy about specific locations because OH law prevents pre-promotion of this type, the folks at the beer company say, but all will be in the "general Cleveland area".
Do "victory fridges" seem slightly sarcastic? "It's going to be fun to be part of the celebration when the team earns their first victory of the season". Even if it's just Bud Light?
Fans now have an extra reason to root for a W: Bud Light will hand out free beers by way of smart fridges scattered around Cleveland. The team's last win was December 24, 2016. Hopefully fans won't have to wait too much longer for another one - if only so they can get some free beer.
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