Saturday, 22 September, 2018

Netflix is Testing a New ‘Ultra’ Subscription Tier

Netflix logo Netflix
Russell Knight | 09 July, 2018, 01:52

According to feedback from markets including Germany and Italy, the new price band is called Ultra and offers 4K/HDR content with a maximum of four streams available to customers. The new tier is basically the current Premium tier with HDR video and HD audio added.

The company now has three subscription plans: $7.99 Basic, $10.99 Standard, and $13.99 Premium. The current pack with highest price is the "Premium" subscription which allows users to enjoy their videos at 1080p (Full HD) with screen sharing of 4 at a time.

Cnet reports after a Netflix spokesperson clarified that all of it may just for getting to know how well the users value Netflix.

The new plans are being tested in Europe.

Netflix is testing some new plans. If the blog is correct it looks like Netflix is going to offer an Ultra tier - for more money of course.

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Love binge-watching Netflix? Well if you are a subscriber to the company's Premium plan, you might end up shelling out more for the service. Standard allows for viewing on two screens, and Premium allows for four screen streaming.

Wall Street analysts have said that Netflix has enough pull for testing out these higher prices. Depending on how the trial performs with this initial group, Netflix may or may not decide to roll out this plan to a wider group of customers.

At the moment, there are three tiers available to subscribers: Basic costs $7.99 per month and lets you watch on one screen (be it a TV, laptop, smartphone or whatever), Standard costs $10.99 and lets you watch on two, and Premium gives you four screens for $13.99.

In 2011, Netflix lost 800,000 USA subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.

After a price hike past year, Netflix's two-stream HD tier is now $10.99 per month and the Premium plan is $13.99 per month.

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