Mondelēz to release several new 'low-sugar' products in the UK
Mondelēz to release several new 'low-sugar' products in the UK
Cadbury's Cuts 30% Sugar From Dairy Milk By Replacing It With, Um, Fibre
22 July, 2018, 11:57
One wrote on Twitter: "Not sure about this at all".
The bar, to be launched next year, has fewer calories but Cadbury is not claiming it is healthier.
But who's reaching for a Dairy Milk if they want to reduce their sugar intake, really? It's a treat. It's meant to be naughty.
The new bar is in response to the nation's obesity crisis.
The chocolate is one of a number of lower sugar innovations planned for the United Kingdom market over the next two years which includes; Cadbury Boost+ Protein, which will contain 12g of protein per bar and 32% less sugar than the standard Boost bar, "30% less sugar" variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies, and a "40% less sugar" line extension on BelVita.
Come next year, Cadbury's Dairy Milk will be available in a low-sugar version as part of the industry initiative to tackle obesity in the UK.
Together, they looked to find a way to maintain the taste of Dairy Milk while decreasing its sugar content by 30%.
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It sells a Dairy Milk bar with 98 calories.
Cadbury's Europe boss Glenn Caton said a team of 20 scientists and choc experts have been working on the product for two years, experimenting how to keep the same taste while cutting sugar, and using no artificial sweeteners, colours or preservatives.
"It tastes very, very close to the original but a little less sweet", He said. It's been tested extensively on consumers and they love it.
There are plans in the pipeline by Mondelez to launch other products in the United Kingdom and Ireland with lower levels of sugar, including Cadbury Boost+ Protein, which will contain 12 grams of protein per bar and 32% less sugar, and a 40% less sugar line extension to BelVita.
They hope that shops will stop displaying unhealthy snacks at tills, where people are more likely to grab stuff on impulse.
An end to sales of energy drinks to children, calorie labelling on menus in restaurants, cafes and takeaways, and the introduction of a 9pm watershed for advertising unhealthy products and similar measures online will also be put to consultation.
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