Thursday, 15 November, 2018

IHOB was faking it - it’s back to pancakes for IHOP

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California IHOB was faking it - it’s back to pancakes for IHOP
Emmett Howard | 10 July, 2018, 12:19

IHOb should really stand for "International House of betrayal", because less than a month since the big reveal, the former burger house is reverting back to its pancake roots.

The company announced a name change in June, which sparked a flood of social media attention, mostly making fun of the stunt. And as it turns out they're not even changing their name after all.

The restaurant group also updated its website to remove the temporary IHOb logo and replace it with the usual IHOP version.

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When IHOP first announced they were changing their name to IHOb (International House of Burgers) their patrons, the internet, and their competitors went in on the iconic pancake chain.

"We just had some burgers to bromote", the company said in a tweet. The pancake chain began revamping its burgers more than a year ago, IHOP's president, Darren Rebelez, told Business Insider, as it has tried to boost sales outside breakfast. While pancakes are once again at the forefront, the new line of burgers will remain on the menu.

The IHOb name change was never meant to be permanent.

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