Monday, 12 November, 2018

Federer stuns by appearing in Uniqlo instead of Nike

Traditionally the men’s singles champion opens proceedings on Centre Court on the first Monday of the tournament Traditionally the men’s singles champion opens proceedings on Centre Court on the first Monday of the tournament
Lora Ball | 03 July, 2018, 12:00

The brand has previously outfitted Novak Djokovic with little success and the two parties parted in 2017.

While no financial details were revealed, media reported the new deal will be worth around $30 million a year, compared with the $10 million a year agreement Federer had with Nike.

Tennis legend Roger Federer has been with Nike since 1994, but the long partnership has come to an end as Federer has signed a new endorsement deal with Japanese company Uniqlo.

The most jarring change is the lack of the iconic "RF" logo, which is owned by Nike, not Federer.

Top-seeded Roger Federer debuted a new look as he opened his Wimbledon title defense with a straight-set win over Dusan Lajovic on Monday.

His sponsorship with Nike expired in March and there was speculation about his what apparel he would wear for the the duration of this career.

Roger Federer made his rumored divorce from Nike official by taking the court at Wimbledon in Uniqlo apparel.

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Federer's shirt, jacket, socks, and signature headband all were adorned with the brand's red and white logo.

"The RF logo is with Nike, but it will come to me at some point", he added. "For now, I will be wearing Nike", he said. "They are mine. The good thing is it's not theirs forever".

Forbes recently ranked him as raking in around $105 million previous year alone in endorsements and prize money.

Uniqlo tweeted a photo of Federer shortly after he headed out for the match.

Andy Murray may have pulled out of this year's Wimbledon tennis championships, but there is one group who will be confident of a solid return: homeowners in SW19. "It's also something that was very important for me, for the fans really".

Nike has a stable of other star athlete sponsors, including LeBron James and Serena Williams.

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