Saturday, 17 November, 2018

Whataburger: 'We'd never change our name to Whatapancake'

IHOPIHOP has flipped its name to represent the restaurant's new specialty burger menu IHOPIHOP has flipped its name to represent the restaurant's new specialty burger menu
Lora Ball | 12 June, 2018, 08:44

Since the International House of Pancakes is now the International House of Burgers, Burger King has made a decision to change it's name as well.

The American chain teased the change June 4 on Twitter, saying "For 60 pancakin' years, we've been IHOP".

Prior to the announcement IHOP - actually "IHOb" - had a bit of fun with the Twittersphere sharing polls, guesses, and hilarious comebacks to what people thought the "b" in IHOb stood for.

The announcement immediately caused fans of the breakfast chain to go insane with speculation, with the most likely option for what the "b" could stand for being "breakfast".

IHOP, The International House of Pancakes, announced Monday Morning that it is changing its name to IHOB and in a tweet revealed what the "B" is for.

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The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California.

Internet speculation had the "B" representing everything from breakfast, brunch, bananas, bacon, beer, booze and even bitcoin.

Then again, there was plenty of skepticism to go around since the company's news release vaguely declares the name change is in effect "for the time being". Starting at $6.99, folks can get one of their new burgers with a drink and endless fries.

"Why couldn't you be global house of brunch and start serving mimosas and bellinis?" one user asked, garnering hundreds of "likes". IHOP's new marketing campaign is aiming to erase the idea that the restaurant is only for breakfast. "The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they're soon to become world famous, too".

A flagship IHOb restaurant in Hollywood, California, has been rebranded and will host a "VIB launch party" Monday evening, the company said in a press release.

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