Sunday, 22 July, 2018

KFC are launching a fake chicken option for vegetarians

This venture is in an attempt to join the healthier food trend by testing ‘vegetarian fried chicken’ with its signature blend of 11 herbs and spices This venture is in an attempt to join the healthier food trend by testing ‘vegetarian fried chicken’ with its signature blend of 11 herbs and spices
Russell Knight | 10 June, 2018, 22:45

The menu move comes as KFC's United Kingdom restaurants seek to adhere to new British government guidelines that advise overweight adults to eat just 400 calories at breakfast and then 600 more at lunch and again at dinner.

Fried chicken connoisseurs looking to sample KFC's vegetarian creation in the US are out of luck.

The U.K. arm of the storied fried chicken chain is putting the idea to the test with a meatless offering that promises all the secret herbs and spices without the company's best-known ingredient.

KFC UK told Foodbeast that it is still working on the recipe and plans to test it with customers this year and launch the product next year. Earlier this spring, White Castle started selling the Impossible Burger and late past year, McDonald's announced that the McVegan would become a permanent menu item in Finland and Sweden.

The items will still feature KFC's famous herbs and spices flavors, just without the chicken.

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For those anxious about losing the authenticity and tradition of KFC's iconic eleven herbs and spices, the chain promises that the same spice mix used to compliment its regular fried chicken variety will be preserved in the new menu item. Consumers increasingly seek out organic and less-processed foods, while those with concerns about antibiotics in meat and poultry and animal welfare are turning to plant-based alternatives.

As fast food chains scramble to provide healthier alternatives to traditional menus known for high caloric fries and sugary sodas, KFC U.K.

In April, White Castle introduced a plant-based burger, the product of an alliance with a startup called Impossible Foods, at 140 locations in New York, New Jersey and IL. "That's why we're looking into vegetarian options".

"How sharply has vegetarianism increased in the U.S.?"

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