Wednesday, 15 August, 2018

IHOP name change gets mocked by Wendy’s

Russell Knight | 12 June, 2018, 04:44

The name change accompanies a line of new burgers at the Glendale-based chain, which is known for breakfast dishes like rainbow sprinkle-filled "cupcake pancakes" and classic buttermilk pancakes.

The restaurant chain announced Monday that the "b" in IHOb stands for burger.

In a Twitter announcement, IHOb revealed its new logo and wrote, "Dear Internet, we abbreciate your batience".

The fast-food chain Wendy's has become notorious for its sassy social media presence in the previous year, with tweets targeting both McDonald's and Burger King. "We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers".

Both restaurant chains serve burgers and pancakes. The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda).

It's not yet clear when or if IHOP will change the signs at its restaurants, such as this one in Hialeah, Fla.

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The tweet includes a video of the "p" flipping into a "b" followed by snippets of burgers cooking on a grill. The company disclosed the new IHOb identity last week, although it didn't say what the "b" represented.

"Burgers so burgerin' good, we changed our name to IHOb".

Tell Us: Will you be trying one of IHOb's burgers?

The "B" stands for burgers.

It had six burger plates priced $11-$14 on its previous menu, including a Denver Omelette Burger, sliders and a patty melt.

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