Thursday, 18 October, 2018

Snapchat user growth slows as it reports financial results

Snapchat user growth slows as it reports financial results Snapchat user growth slows as it reports financial results
Sandra Phillips | 11 May, 2018, 20:38

More than a million people signed a petition calling for the 2018 Snapchat update to be reversed, and it appears that the company has finally made a decision to act. "The redesign created a lot of new opportunities, and we look forward to continuing our efforts to refine and improve Snapchat".

The messaging app is moving Stories from its awkward and confusing position on the Friends screen.

Snap has announced that it has begun rolling out a redesign to its Snapchat app to the "majority" of iOS users.

The redesign to the redesign separates stories from messages, and sorts chats, pictures and videos from friends in reverse chronological order, as they were before the major update.

Snapchat is one of the most popular social media networks in the world, with many people - especially young users - ditching apps like Facebook in favor of Snaps.

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"We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors", Speigel said during the call.

So with all that pressure piling up and the app losing ground to Instagram who at this point successfully swagger jacked them Snap made a decision to redesign their redesign. Most notably, Snapchat's value fell by $1.3 billion after reality TV star Kylie Jenner Tweeted about her disapproval of the app, saying "Sooo does anyone else not open Snapchat anymore?".

Along with seasonality, Snap CEO Evan Spiegel attributed the poor performance to Snapchat's recent redesign, which separated content from a user's friends and professional publishers. However, since then his stance appears to have loosened.

With this latest move, the company hopes it can start luring in those who abandoned the app as well as new users. It waited for the time when the users would eventually adapt to the changes, although that didn't happen. We completely understand the new Snapchat has felt uncomfortable for many'.

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