Tuesday, 21 May, 2019

Facebook in arms race with Russia, - Zuckerberg

Russell Knight | 12 April, 2018, 21:57

Facebook's alleged censorship of social media stars Lynnette "Diamond" Hardaway and Rochelle "Silk" Richardson took center stage on Capitol Hill on Tuesday as Facebook CEO Mark Zuckerberg testified before Congress.

After Facebook revealed that Cambridge Analytica (CA), AggregateIQ and other companies had improperly collected data on 87 million Facebook users, people around the world waited in uncomfortable anticipation for a notification from Facebook that their personal data had been acquired and sold by Cambridge Analytica.

Zuckerberg has been in Washington, D.C. this week to answer for a series of Facebook scandals.

Debbie Dingell (D-MI) toward the end of the second day of Zuckerberg's Congressional hearings.

The hearing is scheduled to start at 10 a.m. ET.

The data company allegedly helped political candidates to win elections with targeted digital ads. "Don't consider Facebook to be media company or financial institution".

He added that he expected more breaches would be discovered. Facebook's data collection has always rested on two pillars: its default privacy settings combined with the difficulty of changing them.

What was supposed to be the chance for United States lawmakers to crack Zuckerberg and Facebook didn't quite work out, as the well-coached Facebook CEO rarely deviated from the talking points that he laid out in his prepared testimony.

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Facebook also allows outside businesses to collect your data if you give them permission.

Patience with the social network had already worn thin among users, advertisers and investors after the company said last year that Russian Federation used Facebook for years to try to sway US politics, an allegation Moscow denies.

Those with affected accounts will see a notification at the top of their Facebook News Feed, informing them how they are affected.

It's true that Facebook doesn't sell your data directly to third parties, but it clearly profits from it. Thanks to user data, Facebook made $40 billion in advertising revenue past year, second only to Google when it comes to the share of the global digital advertising market. "On Facebook, you have control over your information".

Mr Zuckerberg told the committee that Facebook found a "whole programme associated with Cambridge University" where a number of researchers built similar apps to that developed by Alexander Kogan.

"It was instructive learning more about the challenges that Facebook is facing in the areas of privacy and security", Dan Boneh, a professor of Computer Science at the Applied Cryptography group at Stanford University, said in a statement. It's hard to do it without people who speak the local language, and we need to ramp up our effort there dramatically.

35% said they were using Facebook less than they used to over the privacy issue.

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