Monday, 20 May, 2019

BCCI's e-auction will decide Indian cricket's media rights

STAR and SONY are not keen to pay the same per-match fee for a tie featuring the Indian men’s senior team and one that pits two non Indian sides STAR and SONY are not keen to pay the same per-match fee for a tie featuring the Indian men’s senior team and one that pits two non Indian sides
Shannon Reynolds | 03 April, 2018, 13:46

The e-auction in the final round will determine the BCCI's broadcast rights ownership for the global and domestic games to be hosted by the BCCI over the next five years.

On Tuesday, the industry will see Star India Pvt Ltd and Sony Pictures Network (SPN) clashing with each other.

Industry experts say: "How can BCCI expect broadcasters to come to the bid table with a positive frame of mind, knowing that their rights period starting 2018 will begin with a second-string Indian team taking on Test debutants Afghanistan"?

The BCCI is all set to monitor workload of top 50 Indian cricketers, starting with the seven-week IPL, and will create a database for their workload and injury management to keep them fresh for big worldwide assignments. In this auction, Rs 35 million for TV and ROW rights and 80 million base prices for digital rights have been kept in it.

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Rights are provided in three packages - global television rights plus rest of the world digital rights; digital rights for the Indian subcontinent; and a global consolidated rights bid. For overseeing the functioning of the BCCI, the Committee of Administrators (COA) constituted by the Supreme Court decided to make the process of billions of rupees contract online for the first time so that corruption can be kept away with transparency in this process.

The bidding process will be a marked departure from the BCCI's conventional closed-bid auction model, where bids could be submitted only once in sealed envelopes. The two broadcasters in spite of all aggression will enter the e-auction process with their budgetary and financial lines well defined, with little scope to breach those numbers. They'll be hoping to bag the other rights as well which will help them turn out into broadcast giants in India. The American company can be expected to put in a strong bid again for the Indian cricket team's digital rights. In the IPL rights auction past year, Star spent Rs 16,347 cr to win the rights, and while they remain much inclined to pocket the bilateral rights too, the broadcast giants do find themselves left with a tight budget.

Facebook recently signed a deal with Major League Baseball to stream 25 matches worldwide on its website during the 2018 season. In the first six months of 2017, there were 3,500 live sports broadcasts on Facebook, according to Variety. Yupp TV will also be fighting hard to acquire these rights.

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