Tuesday, 19 March, 2019

Automobili Pininfarina, the World's Newest Sustainable Luxury Car Brand, Launched by Mahindra

Fully Electric Pininfarina K350 SUV Teased Ahead Of Debut Automobili Pininfarina, the World's Newest Sustainable Luxury Car Brand, Launched by Mahindra
Russell Knight | 14 April, 2018, 11:42

As reported by Autocar India earlier, ex-Audi India head Michael Perschke will lead the new EV maker.

Pininfarina has announced an all-electric hypercar, due in 2020, that will launch under the new Automobili Pininfarina brand. He said this project helped him and his family to realize his grandfather's dream of seeing cars exclusively branded Pininfarina on the roads.

To be based in Europe, Automobili Pininfarina will combine Pininfarina's automotive design prowess with Mahindra's growing electric vehicle (EV) expertise gained from its participation in the Formula E electric racing auto championship, the company said in a statement.

That said, the first model from the new Pininfarina will be a €2 million electric supercar with a range of 300 miles, 0-62mph in around 2.0 seconds and a price tag heading for 2 million.

Mahindra Group Chairman Anand Mahindra said the products from Automobili Pininfarina will be innovative and pioneering, powered by high technology.

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The new Pininfarina car-making firm will work independently of its parent's EV division, Mahindra Electric - with operations based in Europe - as a part of a conscious bid to create an all-new eco-system and culture that is required in this fast-paced business.

Pininfarina chairman Paolo Pininfarina also praised the announcement as he said "This project helps me and my family to realize my grandfather's dream of seeing outstanding innovative cars exclusively branded Pininfarina on the roads".

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. and Chairman, Mahindra Racing, said, "We believe that this is the flawless time to launch Automobili Pininfarina, given Mahindra's growing EV expertise from our participation in Formula E racing where we are now second in the constructors' and drivers' championships, and Pininfarina's design expertise that will allow us to develop stylish, extreme-performance, electric vehicles for global markets". He is joined at the helm of the company by Per Svantesson, who is the chief operating officer and has worked at Volvo.

He plays a huge role in developing strategy for Automobili Pininfarina. The announcement has been made on the eve of the Rome round of the FIA Formula E Championship series, in which Mahindra Racing is one of the frontrunners. "It's a powerful combination", said Perschke.

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