Tuesday, 26 March, 2019

2018's iPhone X Could Be Priced More Than $1000

2018's iPhone X Could Be Priced More Than $1000 2018's iPhone X Could Be Priced More Than $1000
Emmett Howard | 14 April, 2018, 13:44

Apple has had 12 employees arrested over the course of a year ago for leaking internal information about future software plans, according to a memo leaked (ironically) today, spotted by Bloomberg. In it, Apple said it had caught 29 leakers past year, 12 of whom were arrested. The memo said the leakers were Apple employees as well as contractors and supply chain partners.

Apple more recently has had problems with leaked iOS source code, as well as leaked details about the iPhone 8 and X, Apple Watch Series 3, Apple TV 4K, HomePod, and more.

The March date won't be when services start being pulled but is instead when Apple will make its plan public, allowing users to make ample preparations for the service to close.

Apple seems to be notorious for its culture of secrecy and has reportedly made employees sign non-disclosure agreements specific to projects and even used black cloths to cover unreleased products.

Apple also called part-time employees or those who normally work for AppleCare but ultimately was forced to call in people from other companies. The risk is entirely on the Apple employee who passes along the information. The company is also working with its suppliers to prevent theft of intellectual property, and to identify individuals who try to access information that they are not entitled to have.

The good news for those who think iPhone prices are out of control is that UBS also predicts that Apple will ensure a constant influx of new customers by further reducing prices at the bottom of the range. In 2017, Apple caught 29 leakers.

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Leaked information about a new product can negatively impact sales of current models, give rivals more time to begin on a competitive response, and lead to fewer sales when the new product launches, according to the memo. Chances are, the March 2019 announcement window and subsequent tail off is a result of forecasting for where they see iTunes Store sales trending over the next 12 months.

Mark Zuckerberg recently testified before the United States Senate in regards to Facebook's role in the recent privacy scandal, and it appears from recently leaked talking points that he meant to drag Apple through the mud during his defense as well.

Apple is known for not divulging any information about upcoming products before they launch.

But it's not all Apple employees' fault.

"The potential criminal consequences of leaking are real", said Apple's Global Security's Tom Moyer. "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere", Apple added.

While they carry serious consequences, leaks are completely avoidable. "The best way to honor those contributions is by not leaking".

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