Tuesday, 23 July, 2019

Tinder sues dating app Bumble

Tinder sues dating app Bumble Tinder sues dating app Bumble
Emmett Howard | 19 March, 2018, 02:27

The app makes use of a similar swipe-to-match feature as that of Tinder but offers women to send the initial message. Match Group asserts the three execs were able to replicate Tinder's app because they "were given access to certain confidential information related to proposed Tinder features".

In the complaint, Match says it "applauds Bumble's efforts at empowering women, both in its app and offline" and "cares deeply both about its women users and about women's issues generally".

The lawsuit cites trademark infringement and dilution, utility and design patent infringement, trade dress infringement, trade secret misappropriation, and unfair competition, amongst other claims.

Match Group, the online dating company that owns services like Tinder and Match.com, wants to buy Bumble, another popular dating app that lets women make the first move.

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Bumble was launched by Whitney Wolfe Herd, an early employee at Tinder. Wolfe had earlier sued Tinder alleging sexual harassment. She eventually settled the lawsuit for approximately 1 million dollars. Gulczynski and Mick, who are designers, are at the center of the stolen secret allegations in the suit. That feature was "nearly, if not literally, identical" to Bumble's backtrack feature, the lawsuit says. In addition, they took the idea for a feature that allows users to go back if they accidentally skipped someone while going through potential matches.

Gulczynski and Mick also helped implement photo messaging at Bumble, something Gulczynski had allegedly mocked up a design for while at Tinder.

Last November, TechCrunch reported that Bumble had turned down the $450 million offer, but that talks were still ongoing, which could leverage for Match to encourage Bumble to join its portfolio: accept the buyout, and the lawsuit goes away. According to the Linkedin accounts for Gulczynski and Mick, both have left Bumble. In a statement, a Match Group spokesperson said the company is "committed to protecting the intellectual property and proprietary data that defines our business". One source tells Recode that Match is still interested in acquiring Bumble, which means this lawsuit may very well be a bargaining chip - albeit an unfriendly one.

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