Saturday, 19 October, 2019

Mozilla Pulls Facebook Ads Over Privacy Flap

Zuckerberg 33 through a lengthy Facebook post broke his silence over the alleged privacy scandal that hit the social media giant. Reuters Zuckerberg 33 through a lengthy Facebook post broke his silence over the alleged privacy scandal that hit the social media giant. Reuters
Patty Aguilar | 24 March, 2018, 11:24

"On a bipartisan basis, we believe Mr. Zuckerberg's testimony is necessary to gain a better understanding of how the company plans to restore lost trust, safeguard users' data, and end a troubling series of belated responses to serious problems", the two senators added.

Cambridge Analytica has denied any wrongdoing. It's not clear whether Facebook would be able to tell users whether they had seen such content. And he promised to investigate apps that access users' information. "At the time it didn't seem like we needed to go further on that", Zuckerberg said. "If I look back I would have had Mark and myself speak sooner". We also required developers to get approval from us before they could request any sensitive data from people. "They provided these certifications", confirms Zuckerberg.

Cambridge Analytica was thrust into the spotlight last week when a whistleblower who formerly worked at the company told The Guardian and The New York Times that it had exploited the personal data of millions of Facebook users.

While Mozilla appears to be the first major company to make such a move, many others are now considering doing the same thing.

Zuckerberg said measures had been in place since 2014 to prevent the sort of abuse revealed over the weekend but the social network needed to "step up" to do more.

Cambridge Analytica data was used during the 2016 US presidential election. They provided that certification.

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One of Facebook's critics over data privacy is Brian Acton, the co-founder of WhatsApp.

"We're going to do a full investigation into every app that has this kind of data before we lock down the platform". We are not just going to take people's word for it.

Facebook, with more than two billion monthly active users, made nearly all its $40.6 billion in revenue a year ago from advertising. "The question isn't, 'Should there be regulation or shouldn't there be?' he said".

He specifically mentioned regulation on transparency laws for political ads, and alluded to lawmakers' efforts to pass the Honest Ads Act, which was introduced in October 2017. He said, for instance, that he would be "happy" to testify before Congress, but only if it was "the right thing to do". Cambridge Analytica has agreed to a forensic audit to prove that is has already deleted the data like it originally said.

"I think this week has marked a turning point in people's attitude towards the big platforms", he said.

In the U.S., attorney generals from MA and CT have launched investigations into how the Facebook data was handled. I've been working to understand exactly what happened and how to make sure this doesn't happen again. "That's what is my guiding philosophy at this point".

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