Saturday, 23 June, 2018

Fitbit appeals to women, children with new Fitbit Versa and Ace

Fitbit Versa brings female health tracking and a much-improved design Fitbit appeals to women, children with new Fitbit Versa and Ace
Emmett Howard | 13 March, 2018, 19:30

The Fitbit Versa (short for "Versatile") comes with almost all the features its bigger sibling, Ionic has but costs only $199.

Fitbit had me participate in a themed workout to see how the Versa holds up under real-life activity. The Versa provides access to Fitbit's growing library of apps.

The watch is waterproof up to 50m so you can take it swimming. At $200, it's less pricy than many market rivals, including the Apple Watch and leading Android Wear devices. The chunky and inelegant Ionic was unlikely to appeal to all, so the more attractive design of the Versa will certainly help in this regard.

The Versa will come in three options for $199.95: a black case with a black strap, a silver aluminum case with a gray strap, and a rose gold case with a peach strap.

The Fitbit Versa takes a lot of the design language the company has learnt from the Ionic and transferred it into a smaller watch that those with slimmer wrists will likely appreciate. All Versa watches in Europe and Asia will come with Fitbit Pay onboard, but in the United States you'll need to get the £229.99 Special Edition Versa to get the feature. Fitbit postures the Fitbit Versa as a smartwatch that has an "approachable" price tag, and they're not wrong. However, the price cut from the $300 Ionic has led to the loss of some of Fitbit's more fitness-oriented features. In addition, for those looking to conceive, female health tracking might become a valuable tool to monitor your reproductive health.

It'll let you log your menstrual cycle data, recording symptoms like headaches and cramp. In upcoming updates, the Fitbit will support functionality that allows women to track their menstrual cycles - a feature that many use a separate dedicated app for. Once it has enough data, it'll also make cycle predictions.

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The battery life on the Versa also isn't clear but Fitbit claims it will last over four days, which should be quite good considering you'll only need to recharge it around twice a week.

Fitbit Coach is also here for your home workouts to give you dynamic activities to do without even having to leave the house. But Fitbit is obviously hoping that you will.

Meanwhile, the new Fitbit Ace tracker ($100), designed for kids ages 8 and older, is an interesting move for the company. Parents can add to the ace to a family account on their own mobile device to track their kids' activity.

The Fitbit Ace is available for preorder today for $99 on Fitbit's website. The Fitbit Ace arrives during the second quarter of 2018. Fitbit's vice president of product marketing Melanie Chase says the idea is to easily transition kids between their fitness tracker and the adult version, while also helping children feel more mature by using a product that looks and feels grown up.

It's not just to look you can customise; the watch face on the Versa can also be changed to suit your style and situation - you might have a formal analogue face for work and something showing your activity for the weekends - whatever you choose. It is also said to be one of the lightest metal smartwatches. While you can install period-tracking apps on the Apple Watch, there is no app that combines and analyzes all the information women need to understand their overall health.

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