Monday, 11 November, 2019

Facebook gains after announcing new privacy tools (FB)

Facebook gains after announcing new privacy tools (FB) Facebook gains after announcing new privacy tools (FB)
Sandra Phillips | 29 March, 2018, 10:42

Published reports say Facebook CEO Mark Zuckerberg is planning to testify before Congress about how his company collects and uses people's data.

Social media giant Facebook announced a revamp of its settings menu on mobile devices from top to bottom to make things easier to find. "We've also cleaned up outdated settings so it's clear what information can and can't be shared with apps".

The company's new hardware products, connected speakers with digital-assistant and video-chat capabilities, are undergoing a deeper review to ensure that they make the right trade-offs regarding user data, the people said. "While this is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook", Graham Mudd, Facebok product marketing director said in a statement.

"Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data", Facebook wrote in the blog post on Wednesday.

The company also introduced Access Your Information system through which users can manage their information, including deleting things they may have shared in the past.

The previous format had settings spread across close to 20 different screens which frustrated users with its complexity.

He also addressed concerns regarding apps that collect data of the users often anonymously and share the same with third parties.

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The U.S. lawsuit filed in federal court in the Northern District of California seeks status as a class action on behalf of all affected users and asks for unspecified damages. All of the uploaded information is available through the Download Your Information Tool.

It was uncertain whether the changes will satisfy lawmakers anounced ahead of a stringent European Union data law which comes into force in May. A Facebook spokeswoman declined to comment.

For the unversed, Cambridge Analytica, the political data firm with ties to United States President Donald Trump's 2016 election campaign, is under fire for allegedly gaining access to private information of more than 50 million Facebook users, and influencing elections by using this stolen data.

Acxiom shares dropped more than 10% to $25 (£17.76) following the announcement, but shares in other similar companies - including Oracle Data Cloud, TransUnion and WPP PLC - did not change dramatically.

Chief executive and founder Mark Zuckerberg has apologised for the mistakes the company made and said he is committed to cracking down on abuse of the Facebook platform. "There are several problems and one needs to address operationally what Facebook is doing to provide confidence that personal data is protected".

A spokeswoman for the House Energy and Commerce Committee said Tuesday that the committee is working with Facebook to determine a day and time for Zuckerberg to testify.

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