Tuesday, 19 March, 2019

Companies pull ads from Facebook after Cambridge Analytica controversy

Sen. Ted Cruz Sen. Ted Cruz
Patty Aguilar | 26 March, 2018, 07:27

Separately on Friday, Britain's Guardian newspaper said a former Cambridge Analytica political consultant had accused the company's management of misleading the British public about work it did for a pro-Brexit group before the vote to leave the European Union.

His statement said the data was deleted in 2015 at Facebook's request, and denied that any of the Facebook data that Cambridge Analytica obtained was used in the work it did on the 2016 United States election.

Taking a stern view of reports on the misuse of user data obtained from social media platform Facebook, the IT Ministry in a statement on Friday said that "breach of privacy can not be tolerated". He said the company was able to amass the database quickly with the help of an academic, Aleksander Kogan, who developed a Facebook app called "This is Your Digital Life" that appeared to be a personality test.

Facebook's privacy practices came under fire after accusations emerged that Cambridge Analytica, a political consulting firm affiliated with President Trump's 2016 campaign, inappropriately obtained data. In claiming that the company uses "data to change audience behavior", Cambridge Analytica harvested Facebook profile information, gaining insight to influence election results around the world.

How was the Facebook data obtained?

It said the information was deleted at Facebook's request, and that it has been in touch with the U.K. ICO since February 2017.

Q: What is the link to Trump?

Q: Is that unfair?

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Kogan said he has been scapegoated by both Cambridge and Facebook. But one reported aspect of special investigator Robert Mueller's inquiry about Russian meddling in the election is Russian agents' efforts to use Facebook platforms.

Q: What is the undercover video about?

Lobsiger also wants large social media and internet multinationals to have physical representation in Switzerland, in the shape of lawyers rather than post boxes, he added.

Q: What other investigations are underway?

It was signed by the co-founder and CEO of Facebook, Mark Zuckerberg, with a small Facebook logo underneath.

Why are they all over the news?

The crisis has renewed questions about Facebook's ability to protect the privacy of its users while also exploiting their personal details to fuel its lucrative advertising business.

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