Friday, 14 December, 2018

Apple is at long last refreshing its iconic MFi branding

Apple is at long last refreshing its iconic MFi branding Apple is at long last refreshing its iconic MFi branding
Emmett Howard | 12 March, 2018, 20:42

Specifically, the company has changed the MFi logo.

Apple has reportedly updated the MFi logos used by accessory makers to indicate that their products are certified for use with Apple devices.

The branding has remained the same since its introduction, but could be about to change: ChargerLab has obtained a trio of illustrations Apple sent to manufacturers, along with a memo instructing them to update the logo on their packaging. Products are also allowed to bundle USB-C cables with the MFi accessories, but manufacturers can opt to not include a cable or adapter and reduce their costs and or price in the process. However, there's been some recent gossip going around that the MFi logo will change soon and all the certified third-party accessories are required to modify the MFi logo on all their products in the future. One could use a product like Apple's own Lightning to 3.5mm headphone jack adapter that it included in the box with new iPhones, and then use a male-to-male 3.5mm cable to connect to a device's 3.5mm input.

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The MFi Program was launched in 2005 to ensure and certify quality accessories made by third-party manufacturers.

The order of products has been changed from "Made for iPod/iPhone/iPad" to "Made for iPhone/iPad/iPod".

"Promote your electronic accessory with MFi logos", the MFi program states on Apple's website. However, Apple users have complained that these particular accessories are priced too high.

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