Thursday, 19 September, 2019

Amazon Prime Video subscriber numbers revealed

Amazon April 2018 Movie and TV Titles Announced Amazon Prime Video subscriber numbers revealed
Russell Knight | 15 March, 2018, 21:34

Inc's top television shows drew more than 5 million people worldwide to its Prime shopping club by early 2017, according to company documents, revealing for the first time how the retailer's bet on original video is paying off.

The first season of The Man in the High Castle drew in eight million USA viewers early in 2017.

Newly surfaced internal Amazon Prime numbers from early 2017 suggest that the service's films and TV series attracted a USA audience of about 26 million.

The Amazon documents also reveal that originals helped draw more than 5 million members to Prime between late 2014 and early 2017. It views this is a great way to bring in more customers for its online retail marketplace, a strategy that was simply explained by Amazon CEO Jeff Bezos at a technology conference a couple of years ago that "When we win a Golden Globe, it helps us sell more shoes". Using the first stream metric, Amazon estimates that the 19 Prime Originals included in the document accounted for about a quarter of total Prime sign-ups during this roughly three-year period, marking an incredible gain for a company that already seems to be taking over the world.

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The internal documents show what Amazon considers to be the financial logic of its strategy, and why the company is now making more commercial projects in addition to high-brow shows aimed at winning awards, the people said. "First stream" refers to the show a new Prime member first watches after signing up for Prime. (NASDAQ:NFLX) had double the numbers at roughly 52 million USA subscribers. Amazon released season one of Good Girls Revolt in 2015, and while it attracted a total of 1.6 million viewers, only 52,000 of those were first streams. That metric is known as a "first stream". If you do the math the amount of subscriptions more than made up for the production costs of that popular show. The lower that figure, the better, according to the report.

Not all Amazon originals have paid off as well as "Man in the High Castle".

The program's cost per new customer was about $1560, according to the documents. Another example from the report we'll talk about is The Grand Tour, which the company thinks compelled 1.5 million people to sing up at a cost of $49 per subscriber. "Amazon canceled it after one season". Considering that a yearly Prime membership costs $99 in the US, that's a big win. In 2017, the company invested around $4.5 billion into its content budget and walked aways with the global TV rights to IP including "Lord of the Rings", which cost the company $250 million.

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