Tuesday, 22 October, 2019

The Flamin' Hot Cheetos movie is coming-and Twitter is roasting it

Famous Drill'd founders shared that the Hot as Hell is already one of the shop's most popular flavors with the first one being the banana split Famous Drill'd founders shared that the Hot as Hell is already one of the shop's most popular flavors with the first one being the banana split
Lora Ball | 23 February, 2018, 23:07

Before you start reaching for your torches and pitchforks at the thought of studios making movies out of snack-foods now, rest assured that the story of the creation of Flamin' Hot Cheetos is at least somewhat unique. Instead, Flamin' Hot will focus on the story of the snack's creator, Richard MontaƱez, the son of an immigrant who found his way into the snack business as a janitor.

As one of eleven children, Richard Montanez grew up picking grapes in California, but after dropping out of school and working a series of odd jobs, Montanez began working as a janitor at Frito-Lay. So he made a special blend, inspired by the seasonings put on Mexican street corn, and it went over so well with his loved ones he chose to pitch it to the executives at Frito Lay-and you know what, fam? He took the plain cornmeal puffs home, coated them in powder inspired by Mexican street vendor classic, elote (corn on the cob covered with butter, cheese, and chili).

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Flamin' Hot already sounds like a prestige-y cross between Joy, David O. Russell's drama about Joy Mangano, the inventor of the Miracle Mop, and The Pursuit of Happyness, the Will Smith vehicle about struggling entrepreneur Chris Gardner-a loftier mix than a film that steals its name from a Frito-Lay bag would suggest.

Besides the promotion and instant lifestyle upgrade, the invention also earned Montanez the title of "Godfather of Multicultural Marketing". "A ridiculous idea might be a billion-dollar idea". The film will be co-produced by DeVon Franklin (Miracles from Heaven) under his Franklin Entertainment banner, and the script will be written by Lewis Colick (Ladder 49).

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